The Simple Green cleaner toxic class action lawsuit seeks to represent a nationwide Class, as well as a California subclass, of consumers who purchased the products under the impression they were non-toxic. “Through its unlawful conduct, Defendant obtains an unfair competitive advantage in the household cleaning market and unfairly profits from consumers’ desire for products that are not harmful to humans, animals, and the environment,” argues the Simple Green toxic class action lawsuit. The “broad and unqualified non-toxic claims, such as the ones present on the Products, would even more strongly convey such a meaning” and violate FTC guidelines, contends the Simple Green cleaner toxic class action lawsuit. If the product does not pose a risk to humans, but does to the environment, use of these terms to describe the product would be considered deceptive, concludes the FTC.

The guidelines specifically address “non-toxic” claims, notes the complaint, restricting the use of the term in a way that would be deceptive to reasonable consumers.Īs an example, the FTC guidance states that a cleaning product that labeled as “essentially non-toxic” or “practically non-toxic” conveys to the consumer that the product “does not pose any risk to humans or the environment, including household pets.” The Federal Trade Commission issued “Green Guidelines” in response to concerns about fraudulent claims by cleaning product companies, points out the plaintiff. “In response to consumers’ desire for safe and non-toxic cleaning products, many companies ‘greenwash’ their products by deceptively claiming that their cleaning products are safe when, in fact, they contain ingredients that are harmful to humans, animals, and/or the environment,” states the complaint. “Labeling the Products as ‘Non-Toxic’ or ‘Non-Toxic Formula’ when they contain any ingredients that can be harmful to humans, animals, and/or the environment is wholly misleading and deceptive,” alleges the Simple Green cleaner class action lawsuit.

She says there is no way that average consumers, who don’t have a sophisticated understanding of how chemicals used in household cleaners work, would know that Simple Green cleaners contain ingredients that can be toxic.

She says that she relied on claims on the packaging that the cleaner was non-toxic when deciding to make her purchase. Moran claims she purchased Simple Green All-Purpose Cleaner in California in 2019. The Simple Green toxic class action lawsuit alleges that “in spite of their labeling, the Products actually contain, in varying combinations, ingredients that are harmful to humans, animals, and/or the environment, including but not limited to alcohol ethoxylates, sodium carbonate, methylchloroisothiazolinone, methylisothiazolinone, surfactants, sodium chloride, sodium laureth sulfate, sodium dodecyl sulfate, butane, propane, sodium hydroxide, and cocamidopropyl betaine.”įurther, alleges the complaint, some ingredients are “potential human carcinogens.”

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